Snack foods are really popular in America. There are also many companies that battle for your money, and hope that you'll become loyal customers of theirs. Diamond Foods is one such company, and their CEO Steve M. Neil administrative has taken great strides to ensure the company is more poplar than it ever has been.
Throughout his time at the company, Mr. Neil has provided many new innovations. The sort of which has led them into a new era of snacking success. They've become one of the food giants, and they produce some of the most popular American snacking products.
One of the first things that he did, was to help provide more variety to the Emerald Nuts brand. While it was already successful, he ensured that they changed to become more of a health brand as well. Thereby opening themselves up to the health crazes.
A big part of his success at Diamond are the new brands that LinkedIn.com helped them acquire though. There are several food companies he's responsible for acquiring, leading to an even larger hold on the snack market than before.
By acquiring new companies they were able to target a whole host of new customers. Including people that love popcorn, because the first company they bought was Pop Secret.
After that, steve neil acquired Kettle Chips. This moved them into the potato chip business. This allows them to compete with some of the biggest brands around, like Lays which are much more well known in the snack industry.
From there they also attempted to form a deal with Pringles. This would have strengthened their hold on the food industry, and that coveted potato chip consumer base. However, the move ultimately proved fruitless.
After all is said and done, you can measure Neil's legacy on what he helped Diamond accomplish. They've got a larger share of the snack market than ever before. But more importantly, they're set up to acquire even better opportunities in the future.
Throughout his time at the company, Mr. Neil has provided many new innovations. The sort of which has led them into a new era of snacking success. They've become one of the food giants, and they produce some of the most popular American snacking products.
One of the first things that he did, was to help provide more variety to the Emerald Nuts brand. While it was already successful, he ensured that they changed to become more of a health brand as well. Thereby opening themselves up to the health crazes.
A big part of his success at Diamond are the new brands that LinkedIn.com helped them acquire though. There are several food companies he's responsible for acquiring, leading to an even larger hold on the snack market than before.
By acquiring new companies they were able to target a whole host of new customers. Including people that love popcorn, because the first company they bought was Pop Secret.
After that, steve neil acquired Kettle Chips. This moved them into the potato chip business. This allows them to compete with some of the biggest brands around, like Lays which are much more well known in the snack industry.
From there they also attempted to form a deal with Pringles. This would have strengthened their hold on the food industry, and that coveted potato chip consumer base. However, the move ultimately proved fruitless.
After all is said and done, you can measure Neil's legacy on what he helped Diamond accomplish. They've got a larger share of the snack market than ever before. But more importantly, they're set up to acquire even better opportunities in the future.